American InterContinental University Online
The AIU Online School of Marketing's BBA and MBA degree programs
prepare students with the necessary education and skills to
pursue a wide variety of marketing careers, including those
in corporate marketing, advertising agencies, PR firms, sales
departments and more. Learn
More.
University
of Phoenix Online
From enrollment to graduation, and beyond, the entire staff
at University of Phoenix is dedicated to your success. We
make it easy to become a student.
The goal of the Marketing major is to equip you with the necessary
skills to successfully manage the marketing functions of an
organization. This includes the development of creative, analytical,
and leadership abilities.
A variety of subjects will be explored: buyer behavior, sales
management, advertising, marketing research, and international
marketing. You will learn how to identify customer needs,
how to communicate information about products and services
to current and potential customers, the best ways to market
your products and services, and how to price them. You will
also study the growing demands of the international arena,
how to take advantage of them, and how to address different
cultural issues. Your courses will explore the preparation,
implementation, and evaluation of budgets, along with the
application of research information to marketing plans. Learn
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